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Style Icon

Style Icon is a leading online retailer offering high-quality wigs and hair extensions for all. With a passion for helping women look and feel their best, Style Icon provides affordable luxury hair that is natural-looking, comfortable, and easy to style.

About Style Icon

Style Icon is a leading brand of high-quality wigs and hair extensions. With a mission to help women look and feel their best, Style Icon offers a wide selection of stylish and affordable synthetic and human hair wigs in various colors, lengths, and styles.

Founded in Los Angeles, California, Style Icon aims to be every woman’s go-to brand for hair confidence and self-expression. Their team of experts hand-tie and double-knot each wig and hair extension using only premium materials to ensure longevity, manageability, and natural movement.

From classic bob cuts to long, luscious layers, Style Icon wigs are designed to suit any face shape and complement individual beauty. The brand also carries wig accessories like wig caps, brushes, and styling products so customers can achieve effortlessly glamorous hair anywhere, anytime.

With a focus on inclusivity, diversity, and confidence, Style Icon provides women the freedom to reinvent their look daily or try that style they’ve always dreamed of. More than just a wig company, it aspires to empower women to embody their personal style icon.

The most popular products right now

Style Icon Lace Front Wigs Ombre Lace Wigs Long Straight Wigs Synthetic Wigs with Baby Hair Half Hand Tied Black Ombre Blonde Dark Brown 130% Density Wigs (26", TT1B/27)

$39.99 ($39.99 / Count)

Style Icon 38" Super Long Straight Wigs Lace Front Wigs 6" Deeper Middle Part Highlight Blonde Wig (38", TTOL4/30S/26J)

$49.99 ($49.99 / Count)

Style Icon 27" Lace Front Wig Ombre Blonde Long Curly Wavy Wig Synthetic Wigs for Women Heat Resistant Wig Density 130% (27", TT6/23C Goddess Wig)

$39.99 ($39.99 / Count)

Style Icon Wig 21” Lace Front Multi-layered Big Curl Synthetic Wig Middle Part Full Fluffy Afro Wig

$42.99 ($42.99 / Count)

Style Icon Highlight Blonde Long Wavy Wig for Women Middle Part Curly Wavy Wig Natural Looking Synthetic Heat Resistant Fiber Wig for Daily Party Use (28 Inches, NTPDHL1B/8/26R)

$39.99 ($39.99 / Count)

Style Icon 13" Afro Wigs Short Curly Wigs for Black Women Lace Front Side Part Synthetic Wigs (13 Inch, 1B)

$39.99 ($39.99 / Count)

Why Choose Style Icon

Expert Craftsmanship

Each Style Icon wig is hand-tied and double-knotted strand-by-strand for natural movement and longevity. Only the finest Remy human hair or synthetic fiber is used.

Variety of Styles

From glamorous long locks to cute bobs, Style Icon offers wigs in lace fronts, monofilaments, and classic cap constructions. There are countless colors and cuts to match any taste.

Customizable Options

Wigs can be professionally trimmed and styled to suit your face shape. Heat-friendly synthetic wigs allow for curling, straightening and restyling at home.

Luxurious Feel

Style Icon wigs are ultra-soft to the touch. Breathable cap construction and adjustable straps ensure a comfortable, secure fit all day long.

Simple Care

Synthetic wigs can be easily washed at home while human hair wigs can be professionally maintained for extended wear. Detangling sprays make styling a breeze.

Confidence Boost

With a Style Icon wig, you can embody your inner style icon. Reinvent yourself daily or try that stunning new look you’ve always wanted.

Hear what customers say

As an accountant, I tend to be pretty conservative and practical with my style, but I've always secretly envied women with glamorous, bombshell hair. I decided to finally go for it and ordered the 24" Beach Wave human hair wig from Style Icon in a gorgeous honey blonde. I was blown away when I put it on - it looked and felt just like real hair! The waves move so naturally and the color is dimensional and shiny. For once I feel like I really stand out instead of blending into the background. My coworkers were shocked when they saw me come into work looking like I just stepped off the beach. I can't stop twirling my new gorgeous locks - thank you Style Icon for helping me find my inner glamour girl!
Mary Stevens
Mary Stevens
I'm a high school junior and wanted to switch up my style for homecoming this year. I ordered the ombre bob wig from Style Icon and I am obsessed! The gradient brown to caramel blonde ombre is so on trend and pretty. The wig is really soft and comfortable to wear all night long. I got so many compliments from my friends on how the short, wavy bob brought out my best features. I felt like a total influencer! Normally I just wear my hair long and straight, so I loved being able to try out a whole new bombshell look for a night. Style Icon wigs let you reinvent yourself while still feeling natural. I can't wait to order more!
Sarah Kim
Sarah Kim
As a busy mom of three kids, I don't exactly have the time to style my hair every morning. I end up just tossing it in a messy bun and calling it a day, but I miss feeling put together. I decided to look into wigs and chose a 14" straight human hair one from Style Icon in a rich chocolate brown. Now I can just pop it on and look instantly styled! The wig frames my face so nicely and looks completely natural - no one can even tell it's not my real hair. The lace front blends seamlessly and sheds barely at all. It's so nice to look and feel confident even on my most hectic mom days. I am a Style Icon convert for life!
Robin Garcia
Robin Garcia
As a nurse, I'm on my feet all day and need a wig that's comfortable yet stylish for work. I chose a neck length curly human hair wig from Style Icon and have zero regrets! It's perfect for throwing my hair up in a ponytail or bun while looking cute at the same time. The spiral curls look chic and youthful. I always get compliments from my coworkers and patients on the wig. They can't believe it's not my natural hair! The wig is so lightweight and breathable, I barely notice I'm wearing it during my long shifts. I will definitely be purchasing more wigs from Style Icon.
Lauren Wilson
Lauren Wilson
I finally retired and relocated to sunny Florida. I wanted to reinvent my look to match my new laidback lifestyle. I chose a blonde bob wig from Style Icon to embrace that beachy, bombshell vibe. This wig is amazing - it looks so incredibly natural like it's growing right from my scalp! The color is a gorgeous sunkissed blonde with lighter babylights throughout that catch the light perfectly. The cut is bouncy and flawless. I am constantly getting compliments when I'm out and about in my new neighborhood. I feel fun, flirty and 10 years younger thanks to this fabulous Style Icon wig. It was worth every penny and has me excited to continue mixing up my look.
Nicole Anderson
Nicole Anderson

FAQs

Style Icon uses only premium quality Remy human hair or synthetic fiber to construct their wigs. The human hair wigs offer a very natural look and feel while the synthetic wigs allow for more styling flexibility.

Wigs from Style Icon come in lace front, monofilament, and classic cap constructions. Lace fronts offer the most seamless, natural hairline while monofilaments allow for more versatility in parting and styling. Classic caps are most affordable.

Browse the many lengths, colors and styles on the Style Icon website. Consider your face shape, skin tone and lifestyle needs. You can also book a free virtual consultation with a Style Icon wig expert for personalized recommendations.

Yes, Style Icon wigs can be professionally trimmed, colored and styled as needed. Heat-friendly synthetic wigs allow for heat styling at home as well. Ask your stylist for heat-safe application tips.

Style Icon wigs come with step-by-step application guides. Use the adjustable straps and combs to secure in place. Styling products help smooth flyaways. Remove gently by detaching the combs and sliding off.

Synthetic wigs need washing every 7-10 wears. For human hair wigs, every 2 weeks is recommended. Use mild shampoo and gentle brushing. Let air dry thoroughly before styling.

Style Icon recommends using their detangling spray, wig shampoo/conditioner and mousse for best results. Soft bristle brushes and heated styling tools also help reduce frizz.

Yes, Style Icon allows returns and exchanges within 30 days of purchase as long as products are unworn and unaltered. Contact customer service to initiate a return or exchange.

With proper maintenance, washing, and storage, a Style Icon wig can last 12+ months for synthetics, and 2+ years for human hair.